Mark Straton

Sr. VP of Marketing, GridPoint

mark-straton Mark Straton, senior vice president of marketing at GridPoint, has extensive global experience spanning all facets of marketing including branding, communication, digital media, social media, solution positioning, channel marketing and strategy development. Over the last 20 years, Straton has held global senior vice president positions for technology giant, Siemens, where he ran marketing for divisions with revenues of up to $5 billion, led award-winning global marketing campaigns and spearheaded strategic corporate development projects, which enabled investments and acquisitions in cloud service and next-generation user interface initiatives.

During his tenure at Siemens, Straton brought division product brands to market including the market-leading HiPath, OpenScape United Communication and OpenScape Cloud Portfolio platforms for Siemens Enterprise Communications, which quickly became industry leaders selling more than 60 million licenses. In addition to testifying before Congress on teleworking, Straton also received several prestigious awards for his work at Siemens, including the Wall Street Journal Innovation Europe Technology Award, and was named a Frost & Sullivan Marketing World 2012 Advisor.

Posted in ETS14 Speakers