Having served in a leadership capacity at a Madison Avenue advertising agency, as well as starting her own energy technology start-up, Mei brings 15 rich years of professional experience to the table. As co-founder of ThinkEco, a 5-year old cloud-based energy efficiency and demand response company, Mei’s vision was to make the ThinkEco modlet® a very consumer friendly product, to transform the way consumers relate to energy. This in turn led to the creation and success of the coolNYC residential demand response program, which Mei led with strategic partner Consolidated Edison of New York. Under her leadership, coolNYC won 2 AESP awards, a PLMA award, and 2 Bulldog PR awards for customer engagement and marketing innovation. At the same time, Mei was recognized as one of New York’s 2013 Top 10 Energy Entrepreneurs, as well as being selected as a 2013 NYC Venture Fellow by the New York Economic Development Corporation.